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She's young, she's insightful, she's inspired.

She sees an ad of the Kate Spade Lottie bag while browsing the web.   
She becomes curious what it would be like to own the bag.
The wandering begins, day dreaming about different scenarios
and constant “what-if?” situations.

 
 

Her name is Hannah.
She’s 18 years old. She is a millennial and spends about 4-5 hours a day
on instagram. She has interest in a wide range of fashion bloggers and fashion brands that she finds inspiring. She saves instagram posts as well, a way to remind herself the items she wants for herself, in other
words a wishlist.

 
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The Process

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